SATURDAY, MAY 17,1997
New Jersey Discount Tire rolls along
By KAREN BERNHARDT
SAMSON

Special to The Herald
a consumer will learn about that specific tire’s tread wear, traction and temperature. For instance, the tread- wear grade is a wear one and a half times as well on the government course as one graded at 100. However, the relative performance of tires depends upon the actual conditions of their use due to varying driving habits, service practices and differences in road characteristics and climate, Spadola said, From highest to lowest, traction grades are shown as A, Band C and represent the tire’s ability to stop on wet pavement as comparative rating based on the wear rate of the tire when tested under controlled conditions on a specified government-tested
ANDOVER TWP. — Ever since a caveman first pushed a rock along his pathway with a stick and unknowingly invented the wheel, civilization has been rolling right along, always on the go. And helping to help keep people on the move and on the right track these days is New Jersey Discount Tires.
    Located in the Andover Mini Mall on Route 206 North, New Jersey Discount Tires (NJDT) specializes in premium quality tires at the lowest prices in Sussex County.

SPOTLIGHT ON BUSINESS

    "We guarantee the lowest prices,” said store owner and manager Paul Spadola. “Nobody beats our prices because we buy in large quantities and we keep our overhead low.”
    “And if a customer wants specific tires that we don’t have here in the store or in our Fredon warehouse, we can usually get them because we have the resources to deal with about 10 major U.S. manufacturers and some foreign reps. We’ll usually fill such special orders in a couple of days,” Spadola said.
    “We’ve been here in this same location for 10 years, and we’re here to be of service to the community. We’re here to take care of folks who need tires to get them where they’re going,” Spadola said.
    As a result of this kind of community service, 80 percent of his business stems from referrals and repeat customers, Spadola said.
    The Spadola family has been in the tire business for nearly four decades.
    “When we started looking at the north Jersey area about 10 years ago, we saw a real need. for a tire store here. At the time, only local service stations carried tires and there was no full- service tire center in
course. As an example, a tire graded 150 would measured under government test-controlled conditions of asphalt and concrete. A tire marked C may have a poor traction performance, while A and B ratings indicate better traction capability. Warning notices are also shown on all tire labels indicating that the traction grade assigned to the particular tire is based on braking-straight-ahead traction tests, and does not include cornering or turning actions.
The temperature ratings refer to the tire’s resistance to the generation of heat and its ability to dissipate heat when tested, again, under controlled conditions on a specified indoor laboratory test wheel Sustained high temperatures can cause the respective tire materials to degenerate and reduce the life of the tire, and excessive temperature can lead to sudden tire failure. The grade C corresponds to a performance level that must be met by all passenger cars under Federal Motor Vehicle Safety Standards. Grades A and B represent higher levels of performance than those required by law. Further, the temperature grade indicated on a specific tire is established for a tire that
properly inflated and not overloaded.In addition to understanding about tire
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Andover, so we opened this store and have been here ever since.”
    Besides selling lower-priced premium tires for cars and trucks — including name brands like Goodyear, Michelin, Dunlop, B.F. Goodrich, Goodyear, Kelly, and more — NJDT also sells tires to local farmers for their tractors and utility equipment.
    “We also sell high-performance tires for the speed enthusiast,” said Spadola, “and we have tires ranging from a 12-inch to fit the GEO Metro to 17-inch tires for Corvettes as well as all-season varieties and snow tires.
    “But we’re doing more than just selling tires here since we also provide on-site installation and hi-speed computer spin balancing by trained technicians who have been with the stores since we first opened.”
With today’s newer cars lasting longer than years ago, it is not unusual for owners to replace the tires more than once. But selecting the right tire for your car or truck can sometimes cause confusion. But not at NJDT. Spadola tries to educate his customers and believes in providing them with as much consumer information as possible. For starters, he advises customers to look for quality, performance and longevity, not just a low-end price.
“Manufacturers don't really make cheap tires these days,” he said. “They’re all pretty much equal now and must meet certain government ratings. Every tire has three quality grades as designated by the Department of Transportation,” Spadola said.
By looking at the sticker on every new tire,
themselves, it is important to know just when your car actually needs new tires. Generally speaking, Spadola suggests doing “the penny or dime test.” Just hold the coin in one of the tread patterns, and you can see
most of the head of the figure on the coin, it’s probably time for new tires because the traction on the tire is worn and will increase the chance of an accident, especially on wet pavement, Spadola said.
Spadola also advises of the importance of buying the right- size tire. “You should always follow the car or truck manufacturer’s suggested specifications, which are always marked on the sidewall of the tire,” he said. “Incorrectly sized tires can be dangerous and costly. A tire that’s too small will lessen the performance of your vehicle, while a tire that’s too big will most likely rub inside the wheel well, throw off the car’s balance, and wear more quickly.”Spadola also recommends rotating tires every 7-8,000 miles to increase longevity - and performance, and provide a better, more continually balanced ride. He notes that tire rotation should be done back to front and never crisscrossed so as not to break the steel belt.
New Jersey Discount Tire accepts most major credit cards and personal checks. The store is open Mondays-Fridays, 8 a.m.-5 p.m. and Saturdays from 8 a.m.-3 p.m. A convenient key drop-off is also available for customers who choose to leave their car for service during off-hours and pick it up later. For further information or to schedule an appointment for service, call 973-383-1788.